Hardcoded Content
To run a weekend sale or a seasonal event, you have to submit a new build to Apple and Google, forcing you into 2-week lead times.
LiveOps Infrastructure
Game Operations & Analytics
Data-driven tooling for live-service games.
Launching a game is only the beginning. We engineer the backend tools, analytics pipelines, and LiveOps dashboards required to run modern, profitable "Games as a Service" (GaaS).
- Custom LiveOps dashboards for content scheduling and A/B testing
- Real-time telemetry and economy balancing dashboards
- Data pipelines built on AWS, Snowflake, and BigQuery
Running a live game blindly destroys revenue.
In modern gaming, you are managing a living economy. If you cannot see how players are spending their time and money in real-time, you cannot react. Relying on out-of-the-box analytics that don't match your game's unique logic leads to disastrous decisions.
Data Silos
Your player acquisition data sits in Facebook Ads, your crash logs sit in Unity, and your purchase data sits in Stripe. You can't calculate true ROI.
Economy Inflation
A bug allows players to farm premium currency, but because your reporting isn't real-time, you don't notice until the economy is irreversibly damaged.
The deliverables
Custom Data & Tooling Architecture.
We build secure, web-based administrative panels and massive data pipelines that give your product managers the power to operate the game without writing code.
LiveOps Web Dashboards
Building Next.js admin panels where non-technical producers can toggle events, schedule sales, and modify game balance parameters instantly.
Custom Analytics Pipelines
Engineering high-throughput data pipelines (Kafka, Kinesis) to ingest millions of telemetry events per second without dropping data.
Economy & KPI Reporting
Connecting your data lake to tools like Looker or building custom D3.js charts to visualize ARPDAU, LTV, Retention, and Currency Sinks.
A/B Testing Frameworks
Developing backend systems that allow you to segment players and serve different pricing or difficulty curves to measure the statistical impact on revenue.
Featured Infrastructure Build
Building the nerve center for an MMORPG.
See how we engineered a custom economy tracking system to prevent hyper-inflation.
Economy DashboardsBigQuery & Looker
Mid-Core Studio
Spotting the gold farmers in real-time.
A studio running a popular mobile MMORPG was experiencing severe in-game inflation. The premium currency was losing value, directly cannibalizing their real-world in-app purchases, but their off-the-shelf analytics couldn't pinpoint the source.
ChallengeThey needed to track exactly where "gold" was being generated (sources) and where it was being spent (sinks) across 500,000 daily active users.
BuildWe built a custom AWS Kinesis pipeline that ingested every transaction. We visualized this in a custom Next.js "Economy Manager" dashboard that flagged anomalies.
ImpactWithin 48 hours, the dashboard identified an exploit in a specific dungeon raid. Producers used the dashboard to instantly disable the raid without updating the app, saving the economy.
Frequently Asked Questions
Common questions about LiveOps.
Answers covering PlayFab, custom tools, and security.
Why build custom LiveOps tools instead of using PlayFab or Unity Analytics?
PlayFab and standard BaaS (Backend as a Service) platforms are excellent starting points. However, as your game scales, their pricing models become prohibitively expensive, and their UI cannot accommodate highly specific, proprietary game mechanics. We build custom when you need exact control and lower long-term OPEX.
How do you implement "instant" LiveOps updates?
We architect your game to download balancing parameters (JSON files or Unity Addressables) from a CDN at launch. When your producers change a weapon's damage value in our web dashboard, it updates the CDN, and the game downloads the new data instantly, bypassing app store approvals.
Can you handle the volume of data a hit game generates?
Yes. We engineer data pipelines using cloud-native, serverless architectures (like AWS Kinesis, GCP Dataflow, or Kafka) that automatically scale up to handle millions of events per second during a viral launch, and scale down when traffic normalizes.
What kind of team uses these dashboards?
We build these tools primarily for Product Managers, LiveOps Producers, and Customer Support representatives. The goal is to give non-engineers the power to run the game safely.
How do you secure administrative tools?
Internal tools require the highest level of security. We implement strict Role-Based Access Control (RBAC), SSO via Okta/Google Workspace, and comprehensive audit logging so you know exactly which producer triggered an event.
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Track the data.
Manage the economy.
Ready to give your production team the tools they need to run a profitable live-service game? Let's discuss your backend.
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