The PDF Bottleneck
Distributors email purchase orders as PDFs, which your team then manually re-types into the accounting system, causing delays and typos.
Self-Serve B2B Wholesale
Trade & Distributor Portals
Stop taking wholesale orders via phone and email.
We build custom B2B portals that allow your trade partners and distributors to view accurate inventory, access their negotiated pricing, and place bulk orders 24/7 without calling your sales team.
- Direct integration with ERPs (SAP, NetSuite, Dynamics 365)
- Tiered customer-specific pricing and discount logic
- Bulk CSV order uploads and repeat-purchase workflows
Manual wholesale ordering is choking your growth and frustrating your partners.
Your best distributors are forced to wait for business hours to check stock or get a quote. Emailed spreadsheets get lost, prices are quoted incorrectly, and fulfillment is delayed because of basic data entry bottlenecks.
Blind Inventory
Partners don't know if an item is in stock until they call, leading to backorders, frustrated buyers, and lost sales to competitors who offer transparency.
Pricing Chaos
With dozens of different distributor tiers, volume discounts, and negotiated contracts, reps frequently quote the wrong price over the phone.
The deliverables
Enterprise-grade trade infrastructure.
We build secure, headless portals that act as a seamless extension of your ERP, giving your partners a modern consumer-grade experience for complex B2B purchasing.
Role-Based Access Control
Secure logins with granular permissions, ensuring buyers only see their specific catalogues, pricing tiers, and relevant account history.
Dynamic ERP Syncing
Real-time API calls to your ERP to render the exact negotiated price for that specific distributor at the exact moment they log in.
Rapid Order Workflows
Replacing standard shopping carts with matrix ordering tables, SKU quick-add bars, and CSV upload tools for massive 500-line orders.
Self-Serve Dashboards
Complete visibility into open invoices, past orders, RMA returns, and tracking information, eliminating "where is my order" support calls.
Featured Portal Build
Digitizing a $50M Wholesale Operation.
See how we replaced fax machines and phone calls with a seamless Next.js distributor portal.
Distributor PortalsERP Integration
Building Materials Manufacturer
Moving 80% of orders to self-serve.
A leading manufacturer of specialized building materials was processing 400 wholesale orders a week entirely through email and phone, pushing their 8-person customer service team to the breaking point.
ChallengeTheir legacy ERP (Epicor) was difficult to integrate with, meaning distributors had zero visibility into real-time inventory or their complex rebate tiers.
BuildWe built a secure middleware layer to communicate with Epicor, and deployed a React-based frontend portal where dealers can view live stock and place orders instantly.
ImpactWithin 6 months, 82% of all wholesale orders shifted to the portal. Order processing errors dropped by 95%, and the company scaled revenue without hiring additional data-entry staff.
Frequently Asked Questions
Common questions about Trade Portals.
Answers covering ERP sync, dealer adoption, and security.
How do you ensure our legacy ERP can connect to a modern portal?
We build custom middleware APIs (often using Node.js or Python) that securely broker communication between the modern Next.js frontend and older on-premise systems via flat files, SOAP, or direct database queries if REST APIs aren't available.
Can different distributors see different product lines?
Yes. We implement account-level catalogue segmentation. If a specific dealer is not authorized to sell a certain product line, those SKUs will be completely hidden from their view when they log in.
How do we get our "old school" distributors to actually use it?
By making it undeniably faster than calling. We design UX specifically for rapid entry (like CSV uploads and 're-order past purchase' buttons). Once a buyer realizes they can place an order in 30 seconds instead of waiting on hold for 10 minutes, adoption happens naturally.
Do trade portals support credit limits and PO numbers?
Absolutely. At checkout, buyers can enter their internal Purchase Order numbers. We also query the ERP to check their available credit limit, and can automatically route the order for manual review if they exceed it.
Can sales reps use the portal on behalf of the customer?
Yes, we often build an "impersonation" feature. A sales rep can log in, select a distributor, and see the exact pricing and interface that the distributor sees, allowing them to place orders over the phone directly into the portal.
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Modernize your wholesale.
Scale without the friction.
Ready to give your distributors a B2B ordering experience that matches modern consumer standards? Let's discuss your portal.
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