Slow Turnaround Times
It takes your sales engineers 5 days to manually verify if a specific custom configuration is actually buildable and calculate the margin.
Automating complex sales engineering
Equipment Configurators & Quotes
Turn a 5-day quoting process into a 5-minute interactive experience.
We engineer advanced Configure, Price, Quote (CPQ) engines and interactive visualizers for heavy equipment manufacturers. Let your customers build their exact machine and get an accurate quote instantly.
- Encode complex manufacturing rules to prevent impossible builds
- Build interactive 2D or 3D WebGL visualizers for instant feedback
- Automate the generation of highly detailed, branded PDF quotes
Manual quoting is slow, error-prone, and loses deals.
Manufacturing sales teams spend hours calculating weights, checking compatibility charts, and updating pricing spreadsheets. By the time the customer gets the quote, they've already bought from a competitor.
Costly Build Errors
Because the quoting is manual, a rep occasionally quotes a machine with an incompatible engine and transmission, leading to massive manufacturing headaches.
Poor Buyer Experience
The customer is spending $250,000 on a piece of machinery but has to rely on a text-heavy PDF rather than seeing a visual representation of their build.
The deliverables
Interactive, rules-based engineering.
We take the complex logic living in your engineers' heads (or Excel sheets) and encode it into a blazing-fast, visual web application.
CPQ Engine Architecture
Writing the backend algorithms that enforce manufacturing constraints (e.g., "If you select the heavy-duty chassis, you must select the V8 engine").
Interactive Visualizers
Building dynamic 2D layered images or full 3D WebGL (Three.js) models that update in real-time as the user changes colors or attachments.
Dynamic Pricing & Margins
Integrating with your ERP to pull live component costs and applying complex markup logic to calculate the final customer price instantly.
Automated PDF Quotes
Generating professional, branded PDF quotes (complete with the visual render and spec sheet) and pushing the lead directly into your CRM.
Featured CPQ Build
Reducing quoting time from 5 days to 5 minutes.
See how we built an interactive configurator for a heavy machinery manufacturer that transformed their sales process.
CPQ EngineeringReact + WebGL
Heavy Machinery CPQ
Killing the Excel quoting spreadsheet.
A manufacturer of custom industrial sweepers was bottlenecked by their sales process. Every custom quote required an engineer to manually verify compatibility in a massive Excel file.
ChallengeThe manual process was causing a 5-day delay in getting quotes to buyers. Furthermore, customers couldn't visualize the different brush attachments they were buying.
BuildWe extracted the logic from their Excel sheets and built a React-based CPQ engine. We utilized layered 2D PNGs to instantly render the machine as the user selected different attachments.
ImpactSales reps (and customers) could now configure a valid, perfectly priced machine in 5 minutes. The visualizer increased the attachment upsell rate by 35%.
Frequently Asked Questions
Common questions about CPQ & Configurators.
Answers covering logic engines, 3D visualization, and ERP integrations.
How do you prevent a user from building an impossible machine?
We build a "constraint engine." We map out all your engineering rules in the database. If a user selects Option A, the frontend automatically disables Option B if they are incompatible, preventing any manufacturing errors downstream.
Should we use 2D or 3D for the visualizer?
3D (WebGL) is stunning but requires expensive 3D models and optimization. For many B2B applications, we use a layered 2D approach: we take high-res renders of every component and dynamically stack them in the browser. It looks flawless and loads instantly for a fraction of the cost.
Can the configurator pull live pricing from our ERP?
Yes. If steel prices fluctuate, you don't want to manually update the web app. We integrate the CPQ engine with your ERP so the base component costs are always accurate in real-time.
Can the configurator calculate shipping or freight?
Absolutely. We frequently integrate freight APIs into the final step of the quoting engine, calculating exact shipping costs based on the total weight of the configured machine and the delivery zip code.
Does the quote go straight to our CRM?
Yes. When the user finishes configuring and requests the quote, the exact configuration data (not just a PDF) is pushed into Salesforce or HubSpot via API, giving your sales team actionable data.
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Let your customers build
their perfect machine.
Ready to replace your manual Excel quotes with a blazing-fast interactive configurator? Let's discuss your engineering logic.
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