High Vendor Churn
Suppliers are leaving the platform because the dashboard to upload and manage their listings is confusing and slow.
Designing for two distinct user groups
Marketplace Strategy & UX
Solve the chicken-and-egg problem with flawless UX.
Building a marketplace requires satisfying two entirely different audiences simultaneously. We design cohesive, trustworthy user experiences that drive both supplier onboarding and buyer conversion.
- Map complex two-sided user journeys before writing a line of code
- Design high-converting trust markers and verification flows
- Establish a clear monetization and feature roadmap
Marketplaces fail when one side of the transaction is ignored.
Founders often focus entirely on the buyer experience, leaving the suppliers with clunky tools, or vice-versa. We ensure both sides get a premium experience.
Low Buyer Trust
Buyers are abandoning carts because the platform doesn't adequately communicate vendor verification or guarantee dispute resolution.
Conflicting Priorities
Your team is struggling to balance features that benefit buyers versus features that benefit sellers.
The deliverables
A complete blueprint for a balanced platform.
We deliver comprehensive design systems and strategy roadmaps that prove the concept works before development begins.
Two-sided User Journeys
Mapping out the exact step-by-step experience for a supplier joining the platform versus a buyer finding them.
Trust & Verification UI
Designing the specific visual cues (badges, reviews, identity checks) that give users the confidence to transact.
Information Architecture
Organizing complex taxonomy so categories, sub-categories, and filters make sense to both the person listing and the person searching.
High-Fidelity Prototypes
Clickable Figma prototypes of both the buyer app and the supplier dashboard to test with real users.
Featured UX Build
Redesigning a service marketplace to increase booking conversions by 40%.
See how we overhauled a local service platform to dramatically reduce buyer hesitation and increase supplier retention.
Marketplace DesignFigma Prototyping
Service Marketplace Redesign
Building trust on both sides.
The platform had plenty of traffic, but buyers were nervous about booking unvetted professionals, and professionals hated the clunky scheduling interface.
ChallengeThe existing platform lacked trust markers, making it look like a generic directory rather than a secure marketplace.
BuildWe redesigned the supplier profiles to prominently feature background check badges and structured reviews. We also overhauled the supplier scheduling UI to be mobile-first.
ImpactBy clearly displaying trust markers, buyer conversions jumped 40%. The new mobile scheduling interface reduced supplier churn by 25% in the first quarter.
Frequently Asked Questions
Common questions about Marketplace UX.
Answers covering the chicken-and-egg problem and balancing priorities.
Should we build the buyer side or the supplier side first?
You must design both simultaneously to ensure they connect, but during go-to-market, you generally need to acquire supply (vendors) before you can attract demand (buyers).
How do you handle trust and safety in the design?
We design clear verification flows (e.g., uploading ID or licenses) and create visual badges that appear on approved profiles so buyers feel safe transacting.
Do you design for mobile or desktop?
Both. For many marketplaces, the buyer side is heavily mobile (booking on the go), while the supplier side might be more desktop-heavy (managing inventory and finances).
Can we just use a marketplace template?
Templates are fine for testing an initial idea, but they quickly break down when you need to introduce complex business logic or unique workflows specific to your industry.
What happens after the design phase?
Once the strategy and Figma prototypes are approved, our engineering team takes over to build the custom frontend and backend architecture.
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actually want to use.
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