Online Ordering

Direct Revenue

Own your off-premise dining.

We build custom, commission-free online ordering engines and native apps that integrate directly with your Point of Sale (POS) system, allowing you to bypass third-party delivery fees.

  • Custom React or React Native ordering apps that inject tickets directly into the POS (Toast, Square, Revel)
  • Live menu syncing, ensuring 86'd items disappear from the website instantly
  • Integration with white-label delivery networks (DoorDash Drive, Uber Direct) to offer delivery without the 30% commission
01 · Higher MarginsStop giving away 30% of your off-premise revenue to third-party apps.
02 · Own the CustomerWhen guests order direct, you keep their email and purchase history for future marketing.
03 · Smoother OperationsNo more 'tablet farms'—web orders fire straight to the kitchen display exactly like dine-in tickets.
04 · Flexible FulfillmentOffer both scheduled curbside pickup and white-label delivery.

Third-party dependency is suffocating margins.

Relying entirely on UberEats or DoorDash is a dangerous strategy. Not only do they take up to 30% of every order, but they also keep the customer data. If you don't offer a frictionless, direct way for loyal guests to order pickup or delivery, you are renting your own customers.

01

Crushing Commissions

High delivery app fees turn high-volume off-premise sales into low-margin busywork.

02

The Tablet Farm

Staff spend hours manually re-keying orders from an iPad into the actual POS system, causing delays and errors.

03

Data Blindness

You have no idea who is actually eating your food because the delivery apps refuse to share customer email addresses.

The deliverables

Direct ordering engines.

We engineer custom commerce platforms that put the control (and the margin) back in the hands of the restaurant.

01 · Core

POS API Integration

Middleware that connects the frontend directly to Toast or Square, mapping complex modifier groups and modifiers perfectly.

POSIntegrationAPIs
02 · Core

Custom Ordering Frontends

React-based web apps with slide-out carts, upselling logic, and lightning-fast checkout flows.

UXReactCommerce
03 · Core

White-Label Delivery Routing

Connecting to DoorDash Drive APIs so the customer gets their food delivered, but you own the transaction.

LogisticsAPIsOperations
04 · Core

Native Mobile Apps

Deploying the ordering engine as iOS and Android apps using React Native for your most loyal customers.

MobileAppsRetention

Featured F&B Platform

Owning the digital dining experience.

See how we helped a national restaurant group migrate off third-party delivery apps by building a custom ordering engine that integrated directly with their Toast POS, increasing direct revenue and saving millions in commissions.

Restaurant TechPOS Integration

Project Overview

Direct revenue without the fees.

We developed a custom frontend ordering app that syncs menus, modifiers, and 86'd items live from the POS. When a guest orders, the ticket fires straight to the kitchen display system (KDS) exactly as if they were sitting in the dining room.

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Frequently Asked Questions

Common questions about restaurant tech.

How do you integrate online ordering with our POS?

We build API middleware that connects the custom web frontend directly to modern POS systems like Toast, Square, or Lightspeed. This ensures that when an item is marked 'sold out' in the kitchen, it instantly disappears from the website.

Can you integrate with reservation systems like SevenRooms or Resy?

Yes. Instead of using generic widgets that take users off-brand, we can build custom booking forms using the APIs of major reservation platforms. This keeps the user on your domain and improves conversion.

How do you manage menus for a group with 20 different locations?

We implement a headless CMS (like Sanity) connected to a geolocation engine. The system automatically detects the user's nearest restaurant and loads the specific menu and pricing for that location, preventing 'wrong store' orders.

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  • Recommended platform and CMS approach
  • Defined deliverables and responsibilities
  • Estimated timeline and suitable budget range

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Modernize your restaurant
and hospitality operations.

From immersive brand sites to commission-free POS ordering engines and unified loyalty portals, we build software that drives direct revenue for multi-location groups.

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