The Redirect Drop-off
Users abandon the booking when they are suddenly redirected to a different URL with a completely different design.
Booking & Waitlists
Guest Acquisition
Maximize table utilization.
We engineer custom booking flows and waitlist integrations that connect directly to your front-of-house systems, ensuring guests can easily secure a table without friction.
- Custom React-based booking flows that eliminate the need for clunky third-party widgets
- Live API integrations with major reservation platforms (SevenRooms, Resy, OpenTable)
- Digital waitlist integrations allowing guests to join the queue before they arrive
Clunky booking widgets destroy reservations.
Restaurant groups spend thousands on marketing only to send users to an out-of-the-box booking widget that looks like it was built a decade ago. When the booking engine is slow, visually disconnected from the brand, or fails to load on an iPhone, the guest abandons the reservation.
Mobile Checkout Failures
The legacy booking widget is not responsive, making it impossible to select a time slot on mobile.
Loss of Brand Control
The third-party booking platform controls the email confirmation, hiding your brand behind theirs.
The deliverables
Custom reservation architecture.
We engineer booking flows that handle the heavy lifting of table logic while remaining beautiful and frictionless.
Custom Booking Frontends
Building bespoke React booking flows that keep the user on your domain from date selection to confirmation.
Reservation API Middleware
Developing secure Node.js layers that translate availability requests between the modern frontend and legacy reservation databases.
Digital Waitlist Flows
Interfaces that allow users to see live wait times and join the queue virtually, syncing instantly with the host stand iPad.
Ticketing & Events
Implementing Stripe to support pre-paid tickets for special dinners, chef's tables, or holiday events.
Featured F&B Platform
Owning the digital dining experience.
See how we helped a national restaurant group migrate off third-party delivery apps by building a custom ordering engine that integrated directly with their Toast POS, increasing direct revenue and saving millions in commissions.
Restaurant TechPOS Integration
Project Overview
Direct revenue without the fees.
We developed a custom frontend ordering app that syncs menus, modifiers, and 86'd items live from the POS. When a guest orders, the ticket fires straight to the kitchen display system (KDS) exactly as if they were sitting in the dining room.
Frequently Asked Questions
Common questions about restaurant tech.
How do you integrate online ordering with our POS?
We build API middleware that connects the custom web frontend directly to modern POS systems like Toast, Square, or Lightspeed. This ensures that when an item is marked 'sold out' in the kitchen, it instantly disappears from the website.
Can you integrate with reservation systems like SevenRooms or Resy?
Yes. Instead of using generic widgets that take users off-brand, we can build custom booking forms using the APIs of major reservation platforms. This keeps the user on your domain and improves conversion.
How do you manage menus for a group with 20 different locations?
We implement a headless CMS (like Sanity) connected to a geolocation engine. The system automatically detects the user's nearest restaurant and loads the specific menu and pricing for that location, preventing 'wrong store' orders.
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Modernize your restaurant
and hospitality operations.
From immersive brand sites to commission-free POS ordering engines and unified loyalty portals, we build software that drives direct revenue for multi-location groups.
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