Blind Inventory Allocation
You allocate too much stock to wholesale, causing costly stockouts on your higher-margin D2C website.
Brand Analytics
Executive Operations
Visibility across your entire sales ecosystem.
We aggregate data from your D2C website, wholesale portals, and retail partners into executive dashboards tracking channel profitability, campaign ROI, and inventory movement.
- Unified BI dashboards combining direct-to-consumer sales data with B2B wholesale orders
- Real-time tracking of marketing campaign ROI across both digital and physical retail channels
- Predictive analytics for demand forecasting and global inventory allocation
Fragmented data hides true channel performance.
Brand executives are forced to make high-stakes allocation decisions with fragmented data. If your D2C data is in Shopify, your wholesale data is in SAP, and your marketing spend is across five platforms, you cannot accurately determine which channel is actually driving profitability.
Unclear Campaign ROI
A massive influencer campaign drives sales, but you can't tell if the uplift happened online or in physical retail stores.
Reporting Fatigue
Analysts spend weeks manually extracting and merging data from different systems just to build the quarterly sales report.
The deliverables
Command centers for brand leaders.
We engineer data aggregation platforms that give leadership the real-time insights needed to optimize global channels.
Executive Scorecards
High-level visual dashboards tracking KPIs like Blended CAC, Channel Margin, and global inventory turnover.
Data Warehousing
Pipelines that extract data from disparate systems (Shopify, ERP, Ad Networks) and normalize it in a cloud data warehouse.
Sell-Through Analytics
Visual tools to track how quickly retail partners are moving your product off their shelves (via EDI integrations).
Automated Reporting
Dynamic engines to instantly generate branded PDF or email summaries for brand managers and executives.
Featured Consumer Brand Platform
Unifying wholesale and D2C.
See how we helped a global consumer goods brand launch a headless product experience that serves millions of D2C shoppers while simultaneously powering a secure portal for their massive retail distribution network.
Brand TechB2B & D2C Integration
Project Overview
A single source of product truth.
We developed a custom architecture connected to their PIM that ensures every product launch features perfectly synced marketing copy, high-res assets, and pricing, whether the user is a retail buyer or an end consumer.
Frequently Asked Questions
Common questions about consumer brand tech.
How do you handle massive traffic spikes during product launches?
We build Campaign & Launch experiences using static site generation (SSG) via Next.js and host them on global edge networks (like Vercel). This ensures the site remains lightning-fast even when millions of users hit it simultaneously during a drop.
Can you integrate a B2B wholesale portal with our existing ERP?
Yes. We build custom API middleware that allows your Retailer Portals to talk directly to legacy ERPs (like SAP or NetSuite), ensuring that wholesale customers see their specific contract pricing and live inventory without manual data entry.
What is a PIM and why do we need one?
A Product Information Management (PIM) system acts as the central brain for your product data. We integrate your website with your PIM so that when marketing updates a product description or pack shot, it automatically updates on your D2C site, your B2B portal, and your retailer feeds.
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Modernize your consumer brand
and wholesale operations.
From high-traffic product launches to complex B2B distributor portals and PIM integrations, we build software that drives growth across your entire channel ecosystem.
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