Server Crashes
The website goes down completely within minutes of the campaign launch email being sent.
Campaign Activations
Marketing Activations
High-impact product launches.
We build interactive micro-sites, AR experiences, and high-traffic campaign landing pages designed to capture attention and convert hype into sales during major product drops.
- Ultra-scalable infrastructure designed specifically to handle massive, sudden traffic spikes (drops)
- Interactive data capture mechanics (quizzes, waitlists, AR filters) to build zero-party data
- Seamless integration with your core CRM and D2C checkout flows
Traffic spikes expose weak digital infrastructure.
You secured the influencer, paid for the ads, and generated the hype. When the campaign goes live, millions of users hit the site—and it crashes. Standard monolithic websites simply cannot handle the sudden concurrency of a major product drop, resulting in lost revenue and a PR nightmare.
Boring Activations
The 'campaign' is just a standard landing page that fails to engage users or capture their data.
Disconnected Journeys
Users sign up for the waitlist on a third-party app, breaking the seamless brand experience.
The deliverables
Bulletproof launch architecture.
We engineer campaign experiences that are as technically resilient as they are visually stunning.
Static Site Generation (SSG)
Using Next.js to pre-build the campaign site, meaning millions of users can hit it without querying a database.
Interactive WebGL
Custom 3D experiences allowing users to spin, explode, or customize the new product directly in the browser.
Waitlist & Lead Gen APIs
Secure middleware that rapidly captures massive volumes of user data and queues it for syncing to Salesforce or Klaviyo.
Countdown & Scarcity Logic
Real-time edge functions that manage synchronized countdown timers and live inventory scarcity across the globe.
Featured Consumer Brand Platform
Unifying wholesale and D2C.
See how we helped a global consumer goods brand launch a headless product experience that serves millions of D2C shoppers while simultaneously powering a secure portal for their massive retail distribution network.
Brand TechB2B & D2C Integration
Project Overview
A single source of product truth.
We developed a custom architecture connected to their PIM that ensures every product launch features perfectly synced marketing copy, high-res assets, and pricing, whether the user is a retail buyer or an end consumer.
Frequently Asked Questions
Common questions about consumer brand tech.
How do you handle massive traffic spikes during product launches?
We build Campaign & Launch experiences using static site generation (SSG) via Next.js and host them on global edge networks (like Vercel). This ensures the site remains lightning-fast even when millions of users hit it simultaneously during a drop.
Can you integrate a B2B wholesale portal with our existing ERP?
Yes. We build custom API middleware that allows your Retailer Portals to talk directly to legacy ERPs (like SAP or NetSuite), ensuring that wholesale customers see their specific contract pricing and live inventory without manual data entry.
What is a PIM and why do we need one?
A Product Information Management (PIM) system acts as the central brain for your product data. We integrate your website with your PIM so that when marketing updates a product description or pack shot, it automatically updates on your D2C site, your B2B portal, and your retailer feeds.
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Modernize your consumer brand
and wholesale operations.
From high-traffic product launches to complex B2B distributor portals and PIM integrations, we build software that drives growth across your entire channel ecosystem.
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