Order Entry Errors
A rep miskeys an order from an email, resulting in the wrong SKU being shipped to a major department store.
B2B Portals
B2B Commerce
Empower your wholesale channel.
We engineer secure B2B portals where major retailers and independent stockists can easily place bulk orders, access merchandising guidelines, and download high-res campaign assets.
- Custom B2B ordering engines featuring complex case-pack rules and customer-specific tier pricing
- Self-serve marketing hubs where retailers can download authorized brand assets and POS displays
- Seamless integration with legacy manufacturing ERPs (SAP, NetSuite) for live inventory visibility
Complex B2B logic breaks standard e-commerce.
Wholesale operations are fundamentally different from D2C. Standard Shopify stores cannot handle the reality of B2B: customer-specific pricing tiers, complex volume rebates, pack-size rules, and net-30 payment terms. When ordering is manual, your customer service team wastes time on data entry instead of sales.
Brand Dilution
Independent retailers use blurry, outdated imagery on their websites because they can't access your current campaign assets.
Stockout Frustration
Buyers place bulk orders blindly without knowing if the product is actually in your warehouse, leading to backorders.
The deliverables
Custom B2B commerce engines.
We build bespoke wholesale platforms that understand the specific business logic of consumer brands.
Custom Pricing Logic
Middleware that queries the ERP in real-time to display the correct price based on the logged-in retailer's specific contract.
B2B Order Grids
Custom React interfaces allowing buyers to add dozens of variants (sizes/colors) to their cart simultaneously from a single grid.
Brand Asset Vaults
Secure, gated directories within the portal where retailers can download localized merchandising guidelines and high-res imagery.
ERP Middleware
Secure Node.js translation layers that read/write orders directly into SAP or Epicor without exposing the core database.
Featured Consumer Brand Platform
Unifying wholesale and D2C.
See how we helped a global consumer goods brand launch a headless product experience that serves millions of D2C shoppers while simultaneously powering a secure portal for their massive retail distribution network.
Brand TechB2B & D2C Integration
Project Overview
A single source of product truth.
We developed a custom architecture connected to their PIM that ensures every product launch features perfectly synced marketing copy, high-res assets, and pricing, whether the user is a retail buyer or an end consumer.
Frequently Asked Questions
Common questions about consumer brand tech.
How do you handle massive traffic spikes during product launches?
We build Campaign & Launch experiences using static site generation (SSG) via Next.js and host them on global edge networks (like Vercel). This ensures the site remains lightning-fast even when millions of users hit it simultaneously during a drop.
Can you integrate a B2B wholesale portal with our existing ERP?
Yes. We build custom API middleware that allows your Retailer Portals to talk directly to legacy ERPs (like SAP or NetSuite), ensuring that wholesale customers see their specific contract pricing and live inventory without manual data entry.
What is a PIM and why do we need one?
A Product Information Management (PIM) system acts as the central brain for your product data. We integrate your website with your PIM so that when marketing updates a product description or pack shot, it automatically updates on your D2C site, your B2B portal, and your retailer feeds.
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Modernize your consumer brand
and wholesale operations.
From high-traffic product launches to complex B2B distributor portals and PIM integrations, we build software that drives growth across your entire channel ecosystem.
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