Retailer Penalties
Major retailers (like Amazon) suppress your listings because the provided product data is incomplete or improperly formatted.
Product Data
Data Management
A single source of truth for your products.
We build centralized digital asset management (DAM) and PIM integrations to ensure your product copy, pack shots, and technical data are consistent across every global retailer.
- Integration with enterprise PIM systems (Akeneo, Salsify, Inriver) to centralize product data
- Automated syndication of accurate product copy and imagery to major retail partners (Amazon, Walmart)
- Headless CMS setups that dynamically pull live PIM data onto your brand website
Siloed information delays global product launches.
Consumer brands often manage thousands of SKUs across multiple regions. If product descriptions are in a Word doc, dimensions are in an ERP, and images are in a Dropbox folder, launching a new product requires massive manual effort. This fragmentation leads to incorrect information appearing on major retail sites.
Inconsistent Branding
A key product is advertised with a new feature on your D2C site, but the old description is still live on a wholesale partner's site.
Manual Data Entry
Your eCommerce team spends weeks copying and pasting data from spreadsheets into Shopify for every new season drop.
The deliverables
Master data architecture.
We engineer systems that establish a single, unbreakable source of truth for your entire product catalog.
PIM Implementation & Integration
Connecting specialized Product Information Management systems to your D2C frontend and B2B portals.
Automated Channel Syndication
Building API pipelines that format and push your product data out to specific retailer requirements automatically.
DAM Integration
Connecting your Digital Asset Management system so that pack shots are automatically linked to their corresponding SKUs.
Regional Data Localization
Structuring the database to manage complex parent-child relationships for regional translations and market-specific compliance.
Featured Consumer Brand Platform
Unifying wholesale and D2C.
See how we helped a global consumer goods brand launch a headless product experience that serves millions of D2C shoppers while simultaneously powering a secure portal for their massive retail distribution network.
Brand TechB2B & D2C Integration
Project Overview
A single source of product truth.
We developed a custom architecture connected to their PIM that ensures every product launch features perfectly synced marketing copy, high-res assets, and pricing, whether the user is a retail buyer or an end consumer.
Frequently Asked Questions
Common questions about consumer brand tech.
How do you handle massive traffic spikes during product launches?
We build Campaign & Launch experiences using static site generation (SSG) via Next.js and host them on global edge networks (like Vercel). This ensures the site remains lightning-fast even when millions of users hit it simultaneously during a drop.
Can you integrate a B2B wholesale portal with our existing ERP?
Yes. We build custom API middleware that allows your Retailer Portals to talk directly to legacy ERPs (like SAP or NetSuite), ensuring that wholesale customers see their specific contract pricing and live inventory without manual data entry.
What is a PIM and why do we need one?
A Product Information Management (PIM) system acts as the central brain for your product data. We integrate your website with your PIM so that when marketing updates a product description or pack shot, it automatically updates on your D2C site, your B2B portal, and your retailer feeds.
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Modernize your consumer brand
and wholesale operations.
From high-traffic product launches to complex B2B distributor portals and PIM integrations, we build software that drives growth across your entire channel ecosystem.
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